Managing a 5G mobile phone supply chain under the impact of strategic consumers: A two-period game analysis and applications

Consumers’ strategic purchasing behavior has a great influence on the pricing and sales of new products. In order to study impact consumers 5G mobile phones, we establish two-period model. The supply chain contains two manufacturers, communications operator phone retailer. Cases where manufacturers have same or different rights are researched by using Stackelberg game Nash Our research results as follows: (1) We obtain optimal communication fees in periods find out how they change with proportion changing. (2) figure profits analyze them. that earns more than others most time. (3) investigate consumer conclude price demand period will decrease who only purchase products other increases